#1 Online Digital Marketing Course with Certifications

• Overview Understanding inorganic search results
• Introduction to Google adwords & PPC advertising
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc.
• Types of Advertising campaigns- Search, Display, Shopping & video
• Difference between search & display campaign
• Understanding Adwords Algorithm
• How does adwords rank ads?
• Understanding Adwords algorithm (adrank) in detail with examples
• What is quality score?
• Why quality score is important?
• What is CTR?
• Why CTR is important?
• Understanding Bids

• Introduction to Search Network
• Importance of Quality Score and Ad Rank
• Campaign Structure and its importance
• Understanding Campaign Goals to reach business objectives
• Campaign Settings
• Types of Bidding Strategies
• Types of Ad-copies
• Ad-Extensions
• Keyword Planner
• Keyword Research for Google Ads
• Setting-up a Search Campaign
• Ad scheduling and Budgeting
• Keyword Match Types and its importance
• Setting up Conversion Tracker
• Negative Keywords and how to use them effectively
• Search Term Report
• How to use auction Insights for Competitor Analysis?
• Analyzing Campaign Performance
• Campaign Optimization
• Campaign Analysis and Reporting

• Introduction to Display Network
• Targeting Options in Display Network
• Ad Formats in Display
• Campaign goals
• Display Ads vs Video Ads
• Campaign Settings
• Types of Bidding Strategies
• Analyzing Campaign Performance
• Campaign Optimization
• Campaign Analysis and Reporting

• Types of Ads on Youtube
• Types of Video Ads
• Skippable v/s Unskippable Ads
• Bidding Strategies
• Campaign Settings and Features
• Campaign Optimisation
• Campaign Analysis and Reporting

• How to create & Set up Mobile App Campaign

• What are Shopping Ads?
• Who can do Shopping Ads?
• Benefits of Shopping Ads
• How shopping ads work
• What is a Google Merchant Account?
• Setting-up a Google Merchant Account
• Importance of product feed and how to create and update?
• Setting up Shopping Campaigns
• Campaign Analysis & Optimization

• Remarketing v/s Dynamic remarketing
• Setting-up Remarketing Tags
• Creating Remarketing Lists
• How to create a remarketing campaign for Search, Display and Video Ads?

• How to Setup a GMB Listing
• Navigation of GMB Dashboard 
• GMB Ranking Factors
• What are Citations?
• How to Boost GMB Profile?
• Handling Reviews- Positive & Negative
• Local Ads from GMB Dashboard
• Google Algorithm Updates that affects GMB Profile

• Introduction to Web Analytics
• Importance of Web Analytics
• Embedding tracking code on a website
• Difference between Account, Property, and Views
• Defining KPI’s
• Measuring KPI’s
• Real-time data tracking
• Understanding Consumer Behaviour through Audience Insights
• Customer Lifetime Value Metric Report
• Understanding Acquisition Channels
• Analysing and Understanding Website Insights
• Linking of other accounts
• Importance of Campaign URL Builder and its usage
• Defining Goals, Conversions & Events
• Multi-channel funnel and E-commerce Tracking
• Difference between Properties & Views
• Creating Views
• Applying Filters to Views
• Creating Custom Alerts
• Custom Reports and Dashboards
• Using Web Analytics Data to come up with future marketing strategies and plans
• Google Analytics account set-up for a website
• Understanding Consumer Behaviour through Audience Insights

• Introduction to Affiliate Marketing
• What is Affiliate marketing and how it works?
• Difference between Advertiser, Publisher and Affiliate networks
• How to make money through Affiliate Programs?
• How to sign up for Affiliate networks and Integrate with a website?
• What are the Pre-requisites for Affiliate Marketing?
• Top affiliate marketing platforms in India
• How to create an effective affiliate Strategy?
• Affiliate Marketing Secrets

Earn money with website monetization from Google AdSense

• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of Mobile Marketing
• Key industry terminology
• Creating mobile website through WordPress
• Using tools to create mobile websites
• Using tools to create mobile app
• Advertising on Mobile (App & Web)
• Targeting ads on Apps
• Targeting ads via Location
• Targeting ads on Search Engine
• Content Marketing on Mobile
• Mobile strategy-segmentations option targeting and differentiation
• Uploading mobile App in Play Store and App Store
• ASO [App Store Optimisation – App SEO]
• Keyword Research

• What Is Event Marketing?
• Why Is Event Marketing Important?
• Types of Events
• How to Measure Event Marketing Success?
• How to Promote an Event on Social Media?
• 5 Event Marketing Mistakes to Avoid

• How to prepare for Google’s Exam?