#1 Premium Digital Marketing Institute
#1 Online Digital Marketing Course with Certifications
★★★★★ 4.9/5
4.9 Out of 5 Rating (100+ Success Stories)
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30+
Modules
15+
Certifications
4 Months
Course Duration
Online Live
Zoom Classes
100% Practical
Training
30+
Modules
15+
Certifications
4 Months
Course Duration
Online Live
Zoom Classes
100% Practical
Training
About this Course
Master the skill of Digital Marketing with our advanced course designed in such a way to groom you as Job or Industry ready. There are 30 modules to explore, all created by Industry Experts & senior trainers, packed full of practical exercises, assignments and real-world examples to help you turn knowledge into action.
INCLUDES CERTIFICATION
COURSE DETAILS
- 30+ Modules
- 15+ Certifications
- 4 Months Course
- 100+ Training Hours
- Online Live Zoom Classes
- 1 on 1 Mentoring Sessions
COURSE FEATURES
- Weekday & Weekend Batches
- Budget For Live Ad Campaigns
- 40+ Digital Marketing Tools
- 0% EMI Option Available
- 100% Practical Training
- 100% Lifetime Student Support
- 100% Money Back Policy*
Top Reasons why Working Professionals & Business Owners are taking this course
- With explosive growth of internet in India, Digital is no more a choice but an essential part of every marketing strategy.
- Build a strong online brand presence for your company/business.
- Acquire customers with powerful targeted campaigns to drive sales for your business.
- Our trainers have consulted/worked with 500+ top brands across India.
31th December 2023- Weekday (Batch Full)- 18th January 2024- Weekday
- 21th January 2024- Weekend
18th January 2024-
- Batch Type- Weekday (3 Days a Week)
- Batch Days- Tue-Thu-Sat
- Batch Timing- 8 PM-10:00 PM
- Class Mode- Online Live Classes
21th January 2024-
- Batch Type- Weekend
- Batch Days- Sat & Sun
- Batch Timing- 8 AM – 10 AM
- Class Mode- Online Live Classes
Online Batches (Weekday & Weekend)
- Early Morning Batch (8AM – 10AM)
- Morning Batch (10AM – 12Noon)
- Afternoon Batch (12Noon – 2PM)
- Evening Batch (3PM – 5PM)
- Evening Batch (6PM – 8PM)
- Late Evening Batch (8PM – 10PM)
Top Skills you will Learn
Digital Marketing Strategy
Video Editing & Marketing
Social Media Marketing
Affiliate Marketing
SEO
Ecommerce & Drop Shipping
Website Analytics
Google & Facebook Ads
Freelancing
Average Course Rating : 4.9/5
100% Practical Training from Day 1 (Not Just Theory)
Learn all the skills through practical implementation in Live Projects
1st Ever Premium Online Digital Marketing Training Course Academy
Online Digital Marketing Training Course - Highlights
(What you will get in this Course)
1.
Course Content - 30+ Modules
2.
15+ Certifications- Globally Recognised
3.
1-on-1 Mentoring Sessions
4.
100% Practical Training
5.
1 Year Access Of LMS
6.
100% Money-Back Policy
7.
Paid Tools Access
8.
Free Themes & Plugins
Curriculum of Online Digital Marketing Course
in Faridabad by Gourav Digital Club
In this course you will learn by practically applying all the 30+ modules, starting from creating a tech-free website to promoting your brand digitally. Let’s take a deep dive into what you will be exploring in our digital marketing course curriculum.
Module 1 - Overview of Marketing & Digital Marketing
- What is Marketing?
- Understanding Marketing Process
- 7P’s of Marketing.
- B2B vs B2C Marketing
- What is Digital Marketing?
- Why Digital Marketing wins over Traditional Marketing?
- Understanding Digital Marketing Process
- What is Branding?
Module 2 - Graphic Designing
- What is Graphic Designing?
- Graphic Designing Tools
- Design your Logo
- Design your Resume
- Design a Web-Banner
- Design a Letter-Head
- Design a Business Card
- Design a Business Flyer
- Design an E-Book
Module 3 - Video Creation and Editing
- Importance of Video Content
- Types of Videos
- All that goes into making a Video
- Video Creation and Editing – Level 1
- Video Creation and Editing – Level 2
- Video Creation and Editing – Level 3
- How to shoot your own Video?
- Practical Assessment – Creating a Video
Module 4 - Domain, SSL & Hosting Management
- What is Domain?
- What is Sub-Domain?
- What is Hosting?
- Types of Hosting
- Different Plans of Hosting
- What are TLD’s and Domain Extensions?
- Shared Hosting Vs Dedicated Hosting
Module 5 - Website Designing & Development
- Introduction to Websites
- Difference between Website and Blogs
- Importance of Websites
- Building a wireframe for the Website
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to WordPress
- Free Themes v/s Paid Themes
- What are Plugins? Importance of Plugins
- Page Builder Plugin – Elementor
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
- How to Create E-Commerce Website?
- Blog Websites
- Personal Websites
- Corporate Website
- News Websites
Module 6 - Blogging as Business
- Introduction to Blogging
- Evolution of Blogging
- What is a Blog?
- Who is a Blogger?
- Why Blogging? – Importance of Blogging
- Different Blogging Platforms
- Who can Blog?
- Blog Topic Ideas
- Types of Blogs
- Essential Tools for Blogging
- What makes a Good Blog
- Examples of Good Blog
- How to promote your Blog?
- How to convert Blog into Business?
Module 7 - Bulk Email Marketing
- What is Email Marketing?
- How Email works?
- Types of E-mail
- What is ‘Bounce’?
- What is Spam?
- Tricks to land in inbox instead of Spam Folder
- What is Single Opt-in and Double Opt-in?
- Types of Marketing E-mailers
Module 8 - Email Automation
- Basic Automation Strategy
- Types of Automation in Email Marketing
- A/B Testing and Reporting
- How to create List & Audience for Email Automation.
- Email Automation Tools
- Purchase Automations
- Upsell Automations
Module 9 - Search Engine Optimization(SEO)
- What is Search?
- What is Search Engine?
- What is Search Engine Optimization?
- Types of Search Engines and How it Works
- Popular Search Engine
- What a Search Engine Do?
- White Hat, Black Hat, and Grey Hat SEO
- SEO Techniques
- Different types of SEO
- What is Google Crawler/Bot?
- On-page SEO and its steps
- What is Page rank and its importance
- Off page SEO and Strategy
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- Title Tag, Meta Description, Anchor Links, Header Tags
- Image and Video Optimization
- What are Backlinks? How to build an effective Backlink Strategy
- Do’s and Dont’s of Link Building
- What is Local SEO? How it works
- Business listing on GMB (Google My Business)
Module 10 - Advance SEO
- Google Search Console
- Understanding Webmaster guidelines and use-cases
- Sitemap Submission
- Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
- What is AMP (Accelerated Mobile Pages)?
- SEO Site Auditing
- What is the Knowledge Graph?
- What are the Featured Snippets? Types of Featured Snippets
- How to rank in the Featured Snippets?
- Page Speed Optimization
Module 11 - Social Media Marketing(SEM)
- What is Social Media?
- What is Social Media Marketing?
- Top Social Media Activities
- Organic vs Paid Social Media Marketing
- Social Media Strategy
- 6 Primary categories of Social Media
Module 12 - Facebook Marketing
- Difference between Profile, Page, and Groups
- Types of Facebook Groups
- Facebook for Business
- How to optimize Facebook Business page?
- What are Facebook Insights?
- Analyzing Facebook Insights
- How to plan a content calendar for your Business?
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook pixel? How to integrate it?
- How does Pixel work?
- How to track conversions from your Facebook ads?
- Types of Facebook Audience
- Facebook Ads – Best Practices
- Facebook Business Manager
- Facebook Ads for Local Business
- Facebook Ads Analysis & Reporting
Module 13 - Instagram Marketing
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- What is IGTV?
- Why IGTV?
- How to optimize IGTV Video
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
- Tools for creatives and stories
- Tools for Scheduling post
Module 14 - LinkedIn Marketing
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Linkedin Profile Badge
- Types of Posts on Linkedin
- Importance of Articles on Linkedin
- Degrees of Connection and why it’s important
- Career Advice
- Salary Insight
- Social Selling Index
- Jobs on Linkedin
- Creating Job Alerts
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Company Pages on Linkedin
- Company Page Analytics
Module 15 - Youtube Marketing
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisations
- Youtube Video Manager Features
Module 16 - Google Ads / PPC Fundamental
- Overview Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
- Understanding Adwords Algorithm
- How does adwords rank ads?
- Understanding Adwords algorithm (adrank) in detail with examples
- What is quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding Bids
Module 17 - Search Campaign
- Introduction to Search Network
- Importance of Quality Score and Ad Rank
- Campaign Structure and its importance
- Understanding Campaign Goals to reach business objectives
- Campaign Settings
- Types of Bidding Strategies
- Types of Ad-copies
- Ad-Extensions
- Keyword Planner
- Keyword Research for Google Ads
- Setting-up a Search Campaign
- Ad scheduling and Budgeting
- Keyword Match Types and its importance
- Setting up Conversion Tracker
- Negative Keywords and how to use them effectively
- Search Term Report
- How to use auction Insights for Competitor Analysis?
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Module 18 - Display Campaign
- Introduction to Display Network
- Targeting Options in Display Network
- Ad Formats in Display
- Campaign goals
- Display Ads vs Video Ads
- Campaign Settings
- Types of Bidding Strategies
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Module 19 - Video Campaign
- Types of Ads on Youtube
- Types of Video Ads
- Skippable v/s Unskippable Ads
- Bidding Strategies
- Campaign Settings and Features
- Campaign Optimisation
- Campaign Analysis and Reporting
Module 20 - Google Mobile App Ads
- How to create & Set up Mobile App Campaign
Module 21 - Google Shopping Ads
- What are Shopping Ads?
- Who can do Shopping Ads?
- Benefits of Shopping Ads
- How shopping ads work
- What is a Google Merchant Account?
- Setting-up a Google Merchant Account
- Importance of product feed and how to create and update?
- Setting up Shopping Campaigns
- Campaign Analysis & Optimization
Module 22 - Google Remarketing Ads
- Remarketing v/s Dynamic remarketing
- Setting-up Remarketing Tags
- Creating Remarketing Lists
- How to create a remarketing campaign for Search, Display and Video Ads?
Module 23 - Google Performance Max Ads
- How to Set up Performance Max Campaign
Module 24 - Google Business Profile(GMB Listing)
- How to Setup a GMB Listing
- Navigation of GMB Dashboard
- GMB Ranking Factors
- What are Citations?
- How to Boost GMB Profile?
- Handling Reviews- Positive & Negative
- Local Ads from GMB Dashboard
- Google Algorithm Updates that affects GMB Profile
Module 25 - Website Analytics
- Introduction to Web Analytics
- Importance of Web Analytics
- Embedding tracking code on a website
- Difference between Account, Property, and Views
- Defining KPI’s
- Measuring KPI’s
- Real-time data tracking
- Understanding Consumer Behaviour through Audience Insights
- Customer Lifetime Value Metric Report
- Understanding Acquisition Channels
- Analysing and Understanding Website Insights
- Linking of other accounts
- Importance of Campaign URL Builder and its usage
- Defining Goals, Conversions & Events
- Multi-channel funnel and E-commerce Tracking
- Difference between Properties & Views
- Creating Views
- Applying Filters to Views
- Creating Custom Alerts
- Custom Reports and Dashboards
- Using Web Analytics Data to come up with future marketing strategies and plans
- Google Analytics account set-up for a website
- Understanding Consumer Behaviour through Audience Insights
Module 26 - Affiliate Marketing
- Introduction to Affiliate Marketing
- What is Affiliate marketing and how it works?
- Difference between Advertiser, Publisher and Affiliate networks
- How to make money through Affiliate Programs?
- How to sign up for Affiliate networks and Integrate with a website?
- What are the Pre-requisites for Affiliate Marketing?
- Top affiliate marketing platforms in India
- How to create an effective affiliate Strategy?
- Affiliate Marketing Secrets
Module 27 - Google Adsense
Earn money with website monetization from Google AdSense
Module 28 - Mobile Marketing
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile Marketing
- Key industry terminology
- Creating mobile website through WordPress
- Using tools to create mobile websites
- Using tools to create mobile app
- Advertising on Mobile (App & Web)
- Targeting ads on Apps
- Targeting ads via Location
- Targeting ads on Search Engine
- Content Marketing on Mobile
- Mobile strategy-segmentations option targeting and differentiation
- Uploading mobile App in Play Store and App Store
- ASO [App Store Optimisation – App SEO]
- Keyword Research
Module 29 - Event Marketing
- What Is Event Marketing?
- Why Is Event Marketing Important?
- Types of Events
- How to Measure Event Marketing Success?
- How to Promote an Event on Social Media?
- 5 Event Marketing Mistakes to Avoid
Module 30 - Google Certifications Prepration
- How to prepare for Google’s Exam?
Why should you take Online Digital Marketing Course in 2024?
The scope of digital marketing as a career has been multiplying since the infusion of digital boom in India. The demand of digital marketers in 2024 has grown along with the pay scale. It is the go-to career option which is soon going to be the new MBA leaving the old methods behind. Since it’s quite fresh, the learners of today will have the first-mover advantage. That means if you opt for a career in digital marketing or learn digital marketing today, You can get the finest of jobs available. You can be a big contributor of the freelancing economy. You can promote your own digital brand. You can be a part of the best of tomorrow. Hence, it is confirmed that learning digital marketing in 2024 will be the best decision for your career.
No. of Jobs listed for Digital Marketing in India
Average Salary in Digital Marketing Industry
Digital Marketing Executive (Fresher)
1.5 – 4.0 (Rs. Lakhs Per Year)
Digital Marketing Specialist
2.0 – 6.0 (Rs. Lakhs Per Year)
Digital Marketing Team Lead
3.0 – 7.0 (Rs. Lakhs Per Year)
Digital Marketing Manager
4.0 – 10.0 (Rs. Lakhs Per Year)
Digital Marketing Head
10.0 – 30.0 (Rs. Lakhs Per Year)
Our Alumni Works at
Our Students Working at
What our Students have to say about attending
our Online Digital Marketing Course Classes
40+ Digital Marketing Tools Covered
Tools which you will learn practically during your entire course duration.
Frequently Asked Questions
What is the duration of the Advanced Digital Marketing Course?
The duration of Advanced Digital Marketing Course depends on type of batch you choose. If you choose Weekday Batch (Mon-Thu, 2 Hrs)- It will take 3-4 months to complete the course. If you choose Weekend Batch (Sat-Sun, 2 Hrs)- It will take 5-6 Months to complete this course.
Can I do this Digital Marketing Course after 12th Class?
- Yes, you can definitely do digital marketing course after 12th Class. Students can even join Advanced Digital Marketing Training Course if they are computer & internet savvy or have interest in Social Media or Digital Marketing. This course demands your determination, a passion to perform, dedication, and genuine efforts and hunger to learn.
Do you provide any Demo Session before Joining Digital Marketing Course?
- Yes, you can attend a Free Demo Class before joining this Digital Marketing Course. You can also attend a Live Class Training or One to One Demo Session too before joining. Click here to Apply.
Is there any eligibility criteria for joining this Digital Marketing Course?
- The only eligibility criteria for taking this digital marketing course is that you must at least pass 12th Class & You should have a working laptop (any processor) to start with. Without a laptop, you can’t practice Digital Marketing.
How many Students are there in a Batch?
- We focus more on one-to-one training sessions instead of more students in a batch. So we take admissions of 6 to 7 students in a batch only.
Do I get any experience on Live Projects during the course?
- Yes, from the very first day each and every student start working on their own live projects. During the course you will also get the chance to work on more than 10 Projects and once the course is completed you can mention those projects in your portfolio as well.
Does Gourav Digital Club provide any support after the course completion?
- Our USP is that we provide 100% Lifetime Student Support to all the students. We not only help our students for their doubts, backup session or queries but also new modules, content or Updated content through LMS. We are happy to help them even when they are doing their jobs or freelancing work.
What are the career options I can choose after completing my Digital Marketing Course?
- Digital Marketing is a vast field where you can choose multiple career options according to your interest or your expertise. Our students are working for different companies on different profiles according to their expertise. For Example : Social Media Manager / Email Marketer / SEO Expert / PPC Expert / Website Designer (WordPress) / Digital Marketing Executive or as a Freelancer. This is completely a student’s choice or area of interest they choose for their career.
