& Work, First Floor Plot no. 5B Sector-15A, Crown Plaza Mall, Neelam Ajronda Metro Station, Faridabad (Haryana)

info@gouravdigitalclub.com

&work, Sector-15A, First Floor, Crown Plaza Mall, Faridabad

8585 99 2019

info@gouravdigitalclub.com

See Modules

FARIDABAD's 1st EVER PREMIUM DIGITAL MARKETING TRAINING INSTITUTE ACADEMY

SIGN UP FOR
FREE DEMO CLASS

FARIDABAD's 1st EVER PREMIUM DIGITAL MARKETING TRAINING INSTITUTE ACADEMY

SIGN UP FOR
FREE DEMO CLASS

Master your skills with our Best Digital Marketing Course in Faridabad

Gourav Digital Club

Top Rated Institute

Faridabad's first-ever elite institute with a curriculum covering each and every topic that ever existed in Digital Marketing Course.

teacher-with-laptop

Industry Expert Trainers

Trainers with industry experience of 10+ years and who have trained more than thousand students to achieve a prominent career in Digital Marketing.

Digital Marketing trainer

Well Equipped Infrastructure

Located at one of the prime co-working spaces, equipped with a learning-oriented infrastructure designed for real-time exposure.

Why should you learn Digital Marketing in 2023?

The scope of digital marketing as a career has been multiplying since the infusion of digital boom in India. The demand of digital marketers in 2021 has grown along with the pay scale.

It is the go-to career option which is soon going to be the new MBA leaving the old methods behind.

Since it’s quite fresh, the learners of today will have the first-mover advantage.

That means if you opt for a career in digital marketing today,

  • You can get the finest of jobs available.
  • You can be a big contributor of the freelancing economy.
  • You can promote your own digital brand.
  • You can be a part of the best of tomorrow.

Hence, it is confirmed that learning digital marketing in 2023 will be the best decision for your career.

Who Can Join this Digital Marketing Course?

Student job-seeker

Why to Join Digital Marketing
Course as a Student/Job-Seeker?

digital marketing course

Why to Join Digital Marketing
Course as a Business Owner?

working-professional

Why to Join Digital Marketing
Course as a Working Professional?

Start Your Digital Marketing Journey By Enrolling In The Best Digital Marketing Course in Faridabad.

We Help You To Gain In-Demand Skills & Valuable Knowlegde With Our Lifetime Support.

Earning A Degree Is Not The Same As Gaining Skills. Start Your Digital Marketing Journey By Enrolling In The Best Digital Marketing Course in Faridabad.

We Help You To Gain In-Demand Skills & Valuable Knowledge With Our Lifetime Support.

How Can GDC Make A Difference In Your Career?

Creating A Winning Career For Every Profile

Earn Your First Job

With GDC’s real-time training and advanced certifications be ready to earn your first job as a digital practitioner.

Expand Your Business

Reach thousands of potential customers online and expand your business exponentially without spending a lot.

Upgrade Your Skills

Add digital marketing to your skillset & boost your chances to get a better
pay-out in the industry.

Would you like to receive a Free Consultation Call from our Digital Marketing Expert?

Why Choose Gourav Digital Club?

Why Choose
Gourav Digital Club?

Being a Standout From Others is Important

35+ Modules &
Subparts

15+
Certifications

4-6 Month Course Duration + 1 Month Internship

Weekday & Weekend Batches

4 Surprise
Modules

Free Themes & Plugins Support

Budget For Live Ad Campaigns

Mock Interview
Sessions

Mentor
Hours

100% Job Assistance & Internship

100% Lifetime Student Support

100% Money Back
Guarantee

Speak to our Digital Marketing Expert for Your Career Guidance Right Now

8 Steps Journey towards Your Digital Marketing Career

A Sneak-Peak to the Digital Journey for every GDCians

What Makes Us Different?

We Bring Some Unique Features On The Table, That You Won’t Get Anywhere Else

100% Guaranteed
1 Month Internship

100% Guaranteed 1 Month Internship to every GDCian

Every trainee will be offered a FREE internship opportunity packed with industry-rich experience right after completing the course.
Call Us To Know More

100% Lifetime
Student Support

100% Life Time Student Support from GDC

Once you become a part of the community, You will be granted the access to life-time support from Gourav Digital Club.
Call Us To Know More

100% Money
Back Guarantee

100% Money Back Guarantee* from GDC

If you think our digital marketing course is not the right fit for you, we have a no questions asked refund window.
Call Us To Know More

This is what makes us excited & ongoing at
Gourav Digital Club

0 +
Students Trained
0 +
Years of Experience
0 +
Hours of Training
0 %
Satisfied Students

Digital Marketing Course Modules

In this course you will learn by practically applying all the 35+ modules, starting from creating a tech-free website to promoting your brand digitally. Let’s take a deep dive into what you will be exploring in our digital marketing course curriculum.

  • What is Marketing?
  • Understanding Marketing Process
  • 7P’s of Marketing.
  • B2B vs B2C Marketing
  • What is Digital Marketing?
  • Why Digital Marketing wins over Traditional Marketing?
  • Understanding Digital Marketing Process
  • What is Branding?
  • What is Graphic Designing?
  • Graphic Designing Tools
  • Design your Logo
  • Design your Resume
  • Design a Web-Banner
  • Design a Letter-Head
  • Design a Business Card
  • Design a Business Flyer
  • Design an E-Book
  • Importance of Video Content
  • Types of Videos
  • All that goes into making a Video
  • Video Creation and Editing – Level 1
  • Video Creation and Editing – Level 2
  • Video Creation and Editing – Level 3
  • How to shoot your own Video?
  • Practical Assessment – Creating a Video
  • Introduction to Websites
  • Difference between Website and Blogs
  • Importance of Websites
  • Building a wireframe for the Website
  • What is Domain, Sub-Domain, and Hosting
  • What are TLD’s and Domain Extensions
  • Shared Hosting Vs Dedicated Hosting
  • What is CMS (Content Management System)?
  • What are the different types of CMS?
  • Introduction to WordPress
  • Free Themes v/s Paid Themes
  • What are Plugins? Importance of Plugins
  • Page Builder Plugin – Elementor
  • Widgets, Menus, and Settings
  • How to Customise a Website & Build Layouts
  • Pages v/s Posts
  • Difference between Http and Https
  • Introduction to Blogging
  • Evolution of Blogging
  • What is a Blog?
  • Who is a Blogger?
  • Why Blogging? – Importance of Blogging
  • Different Blogging Platforms
  • Who can Blog?
  • Blog Topic Ideas
  • Types of Blogs
  • Essential Tools for Blogging
  • What makes a Good Blog
  • Examples of Good Blog
  • How to promote your Blog?
  • How to convert Blog into Business?
  • What is Content?
  • What is Content Marketing?
  • Inbound and Outbound Marketing
  • Different types of Content
  • Most Popular Content Types
  • Best practices for Content
  • Content Marketing Strategy
  • Content Calendar Development
  • Analyzing Content Performance
  • What is Email Marketing?
  • How Email works?
  • Types of E-mail
  • What is ‘Bounce’?
  • What is Spam?
  • Tricks to land in inbox instead of Spam Folder
  • What is Single Opt-in and Double Opt-in?
  • Types of Marketing E-mailers
  • Types of Automation in Email Marketing
  • A/B Testing and Reporting
  • How to create List and Email Marketing
  • What is Lead?
  • What is Lead Generation?
  • Buyer’s Journey 
  • Seller’s Journey
  • Lead Generation Process
  • Lead Generation Tools
  • Pillars of Lead Generation
  • Landing Page Creation
  • What is Search?
  • What is Search Engine?
  • What is Search Engine Optimization?
  • Types of Search Engines and How it Works
  • Popular Search Engine
  • What a Search Engine Do?
  • White Hat, Black Hat, and Grey Hat SEO
  • SEO Techniques
  • Different types of SEO
  • What is Google Crawler/Bot?
  • On-page SEO and its steps
  • What is Page rank and its importance
  • Off page SEO and Strategy
  • Different types of keywords and the importance of keywords in SEO
  • How to do Keyword Research and tools to use
  • Title Tag, Meta Description, Anchor Links, Header Tags
  • Image and Video Optimization
  • What are Backlinks? How to build an effective Backlink Strategy
  • Do’s and Dont’s of Link Building
  • What is Local SEO? How it works
  • Business listing on GMB (Google My Business)
  • Google Search Console
  • Understanding Webmaster guidelines and use-cases
  • Sitemap Submission
  • Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
  • What is AMP (Accelerated Mobile Pages)?
  • SEO Site Auditing
  • What is the Knowledge Graph?
  • What are the Featured Snippets? Types of Featured Snippets
  • How to rank in the Featured Snippets?
  • Page Speed Optimization
  • What is Social Media?
  • What is Social Media Marketing?
  • Top Social Media Activities
  • Organic vs Paid Social Media Marketing
  • Social Media Strategy
  • 6 Primary categories of Social Media
  • Difference between Profile, Page, and Groups
  • Types of Facebook Groups
  • Facebook for Business
  • How to optimize Facebook Business page?
  • What are Facebook Insights?
  • Analyzing Facebook Insights
  • How to plan a content calendar for your Business?
  • Facebook Ads Manager
  • Types of Facebook Ads
  • Facebook Remarketing
  • What is Facebook pixel? How to integrate it?
  • How does Pixel work?
  • How to track conversions from your Facebook ads?
  • Types of Facebook Audience
  • Facebook Ads – Best Practices
  • Facebook Business Manager
  • Facebook Ads for Local Business
  • Facebook Ads Analysis & Reporting
  • Instagram History
  • Why Instagram?
  • Instagram Algorithm
  • How to use Instagram for Business?
  • Optimizing Business Profile (BIO)
  • Types of posts on Instagram
  • Good practices / Optimizing Instagram post
  • Branded Content
  • Instagram Insights (How to check and Analyse)
  • Instagram Stories
  • How to get engagement through Stories
  • Instagram Story Highlights
  • What is IGTV?
  • Why IGTV?
  • How to optimize IGTV Video
  • Instagram Ads
  • Types of Ads
  • Pre-requisites to do Ads
  • Tools for creatives and stories
  • Tools for Scheduling post
  • What is Pinterest?
  • Why Pinterest?
  • Understanding Boards and Pins
  • Business profile optimization
  • How to use Pinterest for Business?
  • How to optimize a Pin and Board?
  • Different types of Pins (Rich Pins)
  • How to use Rich Pins?
  • Pinterest Insights
  • Pinterest Ads
  • Analysis & Reporting
  • What is Linkedin?
  • Why Linkedin?
  • Importance of a good Linkedin Profile
  • Linkedin Profile Optimisation
  • The Linkedin Profile URL structure
  • Linkedin Profile Badge
  • Types of Posts on Linkedin
  • Importance of Articles on Linkedin
  • Degrees of Connection and why it’s important
  • Career Advice
  • Salary Insight
  • Social Selling Index
  • Jobs on Linkedin
  • Creating Job Alerts
  • Types of Messages on Linkedin
  • Types of Accounts on Linkedin
  • Company Pages on Linkedin
  • Company Page Analytics
  • Importance of Youtube
  • Importance of Video Optimization on Youtube
  • How to monetize through Youtube?
  • Youtube Channels
  • Youtube Community
  • Youtube Stories
  • Youtube Live
  • Case Study on a Youtube Channel
  • Youtube Creator Studio
  • Youtube Analytics
  • Youtube Channel Settings & Customisations
  • Youtube Video Manager Features
  • Twitter History
  • Why Twitter?
  • Importance of Twitter
  • How to use Twitter for Business?
  • How to optimize your Business profile
  • Good practices for tweeting
  • Understanding of Lists and Moments
  • Successful Brand case studies
  • Twitter Insights
  • Twitter Ads
  • What is influencer marketing?
  • What works in influencer marketing?
  • What doesn’t work in influencer marketing?
  • Why is influencer marketing important?
  • Brand influencer vs. Brand ambassador
  • What is influencer?
  • Types of Influencer
  • How to create an influencer marketing strategy?
  • How to find influencers?
  • Process to become an influencer in your industry
  • Influencer Media Kit
  • Process to approach brands as influencer
  • Influencer marketing platforms
  • Overview Understanding inorganic search results
  • Introduction to Google adwords & PPC advertising
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • How does adwords rank ads?
  • Understanding Adwords algorithm (adrank) in detail with examples
  • What is quality score?
  • Why quality score is important?
  • What is CTR?
  • Why CTR is important?
  • Understanding Bids
  • Introduction to Search Network
  • Importance of Quality Score and Ad Rank
  • Campaign Structure and its importance
  • Understanding Campaign Goals to reach business objectives
  • Campaign Settings
  • Types of Bidding Strategies
  • Types of Ad-copies
  • Ad-Extensions
  • Keyword Planner
  • Keyword Research for Google Ads
  • Setting-up a Search Campaign
  • Ad scheduling and Budgeting
  • Keyword Match Types and its importance
  • Setting up Conversion Tracker
  • Negative Keywords and how to use them effectively
  • Search Term Report
  • How to use auction Insights for Competitor Analysis?
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting
  • Introduction to Display Network
  • Targeting Options in Display Network
  • Ad Formats in Display
  • Campaign goals
  • Display Ads vs Video Ads
  • Campaign Settings
  • Types of Bidding Strategies
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting
  • Types of Ads on Youtube
  • Types of Video Ads
  • Skippable v/s Unskippable Ads
  • Bidding Strategies
  • Campaign Settings and Features
  • Campaign Optimisation
  • Campaign Analysis and Reporting
  • What are Shopping Ads?
  • Who can do Shopping Ads?
  • Benefits of Shopping Ads
  • How shopping ads work
  • What is a Google Merchant Account?
  • Setting-up a Google Merchant Account
  • Importance of product feed and how to create and update?
  • Setting up Shopping Campaigns
  • Campaign Analysis & Optimization
  • Remarketing v/s Dynamic remarketing
  • Setting-up Remarketing Tags
  • Creating Remarketing Lists
  • How to create a remarketing campaign for Search, Display and Video Ads?
  • Introduction to Web Analytics
  • Importance of Web Analytics
  • Google Analytics account set-up for a website
  • Embedding tracking code on a website
  • Difference between Account, Property, and Views
  • Defining KPI’s
  • Measuring KPI’s
  • Real-time data tracking
  • Understanding Consumer Behaviour through Audience Insights
  • Customer Lifetime Value Metric Report
  • Understanding Acquisition Channels
  • Analyzing and Understanding Website Insights
  • Linking of other accounts
  • Importance of Campaign URL Builder and its usage
  • Defining Goals, Conversions & Events
  • Multi-channel funnel and E-commerce Tracking
  • Difference between Properties & Views
  • Creating Views
  • Applying Filters to Views
  • Creating Custom Alerts
  • Custom Reports and Dashboards
  • Using Web Analytics Data to come up with future marketing strategies and plans
  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile Marketing
  • Key industry terminology
  • Creating mobile website through WordPress
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on Mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via Location
  • Targeting ads on Search Engine
  • Content Marketing on Mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • Uploading mobile App in Play Store and App Store
  • ASO [App Store Optimisation – App SEO]
  • Keyword Research
  • What is Growth Hacking?
  • Who is Growth Hacker?
  • Benefits of Growth Hacking?
  • What are the Strategies of Growth Hacking?
  • Understanding Growth Hacking Funnel
  • Why should Start Up use AARRR?
  • Role of A/B Testing in Growth Hacking
  • Case Studies: A/B Testing
  • Why A/B Test is Important?
  • List of Tools for Marketers
  • What is Online Media Buying?
  • Key Performance Indicators(KPI)
  • What are the types of targeting?
  • Steps to manage ad Buying Campaign
  • What is E-commerce?
  • Top E-commerce websites around the world & it’s scenario in India
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo-Commerce and setting up an E-Commerce store on WordPress.
  • How to create a Shopify Store?
  • How to register as a Seller on Amazon and Flipkart?
  • Case studies on E-commerce websites.
  • How to do Google Product Listing Ads (PLA) for E-commerce websites?
  • How to do SEO for an E-commerce website?
Affiliate Marketing
  • Introduction to Affiliate Marketing
  • What is Affiliate marketing and how it works?
  • Difference between Advertiser, Publisher and Affiliate networks
  • How to make money through Affiliate Programs?
  • How to sign up for Affiliate networks and Integrate with a website?
  • What are the Pre-requisites for Affiliate Marketing?
  • Top affiliate marketing platforms in India
  • How to create an effective affiliate Strategy?
  • Affiliate Marketing Secrets

Google Adsense
  • Introduction to Google Adsense
  • Adsense vs Other Ad Networks
  • How Adsense works?
  • Adsense Approval Process
  • Adsense account setup and interface
  • Different types of ad networks
  • How to integrate ads in a Website/Blog
  • How to Monetize a blog/website through Adsense
  • What is Online Reputation Management?
  • Why Online Reputation Management is need of hour
  • Understanding ORM scenario
  • How to deal with criticism online?
  • 10 Online Reputation Management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring Online Reputation
  • Step by Step guide to overcome negative Online Reputation
  • Best examples of Online Reputation Management
  • How to make a career through Freelancing?
  • How to source Clients?
  • How to approach/pitch to a Client?
  • Proposal and Budgeting
  • Costing
  • Proposal & Reporting Templates
  • What Is Event Marketing?
  • Why Is Event Marketing Important?
  • Types of Events
  • How to Measure Event Marketing Success?
  • How to Promote an Event on Social Media?
  • 5 Event Marketing Mistakes to Avoid

How to prepare for Google’s Exam?

  • Module 34
  • Module 35
  • Module 36
  • Module 37

Speak to our Counselor to know more about the Surprise Modules – 85 85 99 2019

  • What is Marketing?
  • Understanding Marketing Process
  • 7P’s of Marketing.
  • B2B vs B2C Marketing
  • What is Digital Marketing?
  • Why Digital Marketing wins over Traditional Marketing?
  • Understanding Digital Marketing Process
  • What is Branding?
  • What is Graphic Designing?
  • Graphic Designing Tools
  • Design your Logo
  • Design your Resume
  • Design a Web-Banner
  • Design a Letter-Head
  • Design a Business Card
  • Design a Business Flyer
  • Design an E-Book
  • Importance of Video Content
  • Types of Videos
  • All that goes into making a Video
  • Video Creation and Editing – Level 1
  • Video Creation and Editing – Level 2
  • Video Creation and Editing – Level 3
  • How to shoot your own Video?
  • Practical Assessment – Creating a Video
  • What is Domain?
  • What is Sub-Domain?
  • What is Hosting?
  • Types of Hosting
  • Different Plans of Hosting
  • What are TLD’s and Domain Extensions?
  • Shared Hosting Vs Dedicated Hosting
  • Introduction to Websites
  • Difference between Website and Blogs
  • Importance of Websites
  • Building a wireframe for the Website
  • What is CMS (Content Management System)?
  • What are the different types of CMS?
  • Introduction to WordPress
  • Free Themes v/s Paid Themes
  • What are Plugins? Importance of Plugins
  • Page Builder Plugin – Elementor
  • Widgets, Menus, and Settings
  • How to Customise a Website & Build Layouts
  • Pages v/s Posts
  • How to Create E-Commerce Website?
  • Blog Websites
  • Personal Websites
  • Corporate Website
  • News Websites
  • Introduction to Blogging
  • Evolution of Blogging
  • What is a Blog?
  • Who is a Blogger?
  • Why Blogging? – Importance of Blogging
  • Different Blogging Platforms
  • Who can Blog?
  • Blog Topic Ideas
  • Types of Blogs
  • Essential Tools for Blogging
  • What makes a Good Blog
  • Examples of Good Blog
  • How to promote your Blog?
  • How to convert Blog into Business?
  • What is Email Marketing?
  • How Email works?
  • Types of E-mail
  • What is ‘Bounce’?
  • What is Spam?
  • Tricks to land in inbox instead of Spam Folder
  • What is Single Opt-in and Double Opt-in?
  • Types of Marketing E-mailers
  • Basic Automation Strategy
  • Types of Automation in Email Marketing
  • A/B Testing and Reporting
  • How to create List & Audience for Email Automation.
  • Email Automation Tools
  • Purchase Automations
  • Upsell Automations
  • What is Search?
  • What is Search Engine?
  • What is Search Engine Optimization?
  • Types of Search Engines and How it Works
  • Popular Search Engine
  • What a Search Engine Do?
  • White Hat, Black Hat, and Grey Hat SEO
  • SEO Techniques
  • Different types of SEO
  • What is Google Crawler/Bot?
  • On-page SEO and its steps
  • What is Page rank and its importance
  • Off page SEO and Strategy
  • Different types of keywords and the importance of keywords in SEO
  • How to do Keyword Research and tools to use
  • Title Tag, Meta Description, Anchor Links, Header Tags
  • Image and Video Optimization
  • What are Backlinks? How to build an effective Backlink Strategy
  • Do’s and Dont’s of Link Building
  • What is Local SEO? How it works
  • Business listing on GMB (Google My Business)
  • Google Search Console
  • Understanding Webmaster guidelines and use-cases
  • Sitemap Submission
  • Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
  • What is AMP (Accelerated Mobile Pages)?
  • SEO Site Auditing
  • What is the Knowledge Graph?
  • What are the Featured Snippets? Types of Featured Snippets
  • How to rank in the Featured Snippets?
  • Page Speed Optimization
  • What is Social Media?
  • What is Social Media Marketing?
  • Top Social Media Activities
  • Organic vs Paid Social Media Marketing
  • Social Media Strategy
  • 6 Primary categories of Social Media
  • Difference between Profile, Page, and Groups
  • Types of Facebook Groups
  • Facebook for Business
  • How to optimize Facebook Business page?
  • What are Facebook Insights?
  • Analyzing Facebook Insights
  • How to plan a content calendar for your Business?
  • Facebook Ads Manager
  • Types of Facebook Ads
  • Facebook Remarketing
  • What is Facebook pixel? How to integrate it?
  • How does Pixel work?
  • How to track conversions from your Facebook ads?
  • Types of Facebook Audience
  • Facebook Ads – Best Practices
  • Facebook Business Manager
  • Facebook Ads for Local Business
  • Facebook Ads Analysis & Reporting
  • Instagram History
  • Why Instagram?
  • Instagram Algorithm
  • How to use Instagram for Business?
  • Optimizing Business Profile (BIO)
  • Types of posts on Instagram
  • Good practices / Optimizing Instagram post
  • Branded Content
  • Instagram Insights (How to check and Analyse)
  • Instagram Stories
  • How to get engagement through Stories
  • Instagram Story Highlights
  • What is IGTV?
  • Why IGTV?
  • How to optimize IGTV Video
  • Instagram Ads
  • Types of Ads
  • Pre-requisites to do Ads
  • Tools for creatives and stories
  • Tools for Scheduling post
  • What is Linkedin?
  • Why Linkedin?
  • Importance of a good Linkedin Profile
  • Linkedin Profile Optimisation
  • The Linkedin Profile URL structure
  • Linkedin Profile Badge
  • Types of Posts on Linkedin
  • Importance of Articles on Linkedin
  • Degrees of Connection and why it’s important
  • Career Advice
  • Salary Insight
  • Social Selling Index
  • Jobs on Linkedin
  • Creating Job Alerts
  • Types of Messages on Linkedin
  • Types of Accounts on Linkedin
  • Company Pages on Linkedin
  • Company Page Analytics
  • Importance of Youtube
  • Importance of Video Optimization on Youtube
  • How to monetize through Youtube?
  • Youtube Channels
  • Youtube Community
  • Youtube Stories
  • Youtube Live
  • Case Study on a Youtube Channel
  • Youtube Creator Studio
  • Youtube Analytics
  • Youtube Channel Settings & Customisations
  • Youtube Video Manager Features
  • Overview Understanding inorganic search results
  • Introduction to Google adwords & PPC advertising
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • How does adwords rank ads?
  • Understanding Adwords algorithm (adrank) in detail with examples
  • What is quality score?
  • Why quality score is important?
  • What is CTR?
  • Why CTR is important?
  • Understanding Bids
  • Introduction to Search Network
  • Importance of Quality Score and Ad Rank
  • Campaign Structure and its importance
  • Understanding Campaign Goals to reach business objectives
  • Campaign Settings
  • Types of Bidding Strategies
  • Types of Ad-copies
  • Ad-Extensions
  • Keyword Planner
  • Keyword Research for Google Ads
  • Setting-up a Search Campaign
  • Ad scheduling and Budgeting
  • Keyword Match Types and its importance
  • Setting up Conversion Tracker
  • Negative Keywords and how to use them effectively
  • Search Term Report
  • How to use auction Insights for Competitor Analysis?
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting
  • Introduction to Display Network
  • Targeting Options in Display Network
  • Ad Formats in Display
  • Campaign goals
  • Display Ads vs Video Ads
  • Campaign Settings
  • Types of Bidding Strategies
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting
  • Types of Ads on Youtube
  • Types of Video Ads
  • Skippable v/s Unskippable Ads
  • Bidding Strategies
  • Campaign Settings and Features
  • Campaign Optimisation
  • Campaign Analysis and Reporting
  • How to create & Set up Mobile App Campaign
  • What are Shopping Ads?
  • Who can do Shopping Ads?
  • Benefits of Shopping Ads
  • How shopping ads work
  • What is a Google Merchant Account?
  • Setting-up a Google Merchant Account
  • Importance of product feed and how to create and update?
  • Setting up Shopping Campaigns
  • Campaign Analysis & Optimization
  • Remarketing v/s Dynamic remarketing
  • Setting-up Remarketing Tags
  • Creating Remarketing Lists
  • How to create a remarketing campaign for Search, Display and Video Ads?
  • How to Set up Performance Max Campaign
  • How to Setup a GMB Listing
  • Navigation of GMB Dashboard 
  • GMB Ranking Factors
  • What are Citations?
  • How to Boost GMB Profile?
  • Handling Reviews- Positive & Negative
  • Local Ads from GMB Dashboard
  • Google Algorithm Updates that affects GMB Profile
  • Introduction to Web Analytics
  • Importance of Web Analytics
  • Embedding tracking code on a website
  • Difference between Account, Property, and Views
  • Defining KPI’s
  • Measuring KPI’s
  • Real-time data tracking
  • Understanding Consumer Behaviour through Audience Insights
  • Customer Lifetime Value Metric Report
  • Understanding Acquisition Channels
  • Analysing and Understanding Website Insights
  • Linking of other accounts
  • Importance of Campaign URL Builder and its usage
  • Defining Goals, Conversions & Events
  • Multi-channel funnel and E-commerce Tracking
  • Difference between Properties & Views
  • Creating Views
  • Applying Filters to Views
  • Creating Custom Alerts
  • Custom Reports and Dashboards
  • Using Web Analytics Data to come up with future marketing strategies and plans
  • Google Analytics account set-up for a website
  • Understanding Consumer Behaviour through Audience Insights
  • Introduction to Affiliate Marketing
  • What is Affiliate marketing and how it works?
  • Difference between Advertiser, Publisher and Affiliate networks
  • How to make money through Affiliate Programs?
  • How to sign up for Affiliate networks and Integrate with a website?
  • What are the Pre-requisites for Affiliate Marketing?
  • Top affiliate marketing platforms in India
  • How to create an effective affiliate Strategy?
  • Affiliate Marketing Secrets

Earn money with website monetization from Google AdSense

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile Marketing
  • Key industry terminology
  • Creating mobile website through WordPress
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on Mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via Location
  • Targeting ads on Search Engine
  • Content Marketing on Mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • Uploading mobile App in Play Store and App Store
  • ASO [App Store Optimisation – App SEO]
  • Keyword Research
  • What Is Event Marketing?
  • Why Is Event Marketing Important?
  • Types of Events
  • How to Measure Event Marketing Success?
  • How to Promote an Event on Social Media?
  • 5 Event Marketing Mistakes to Avoid
  • How to prepare for Google’s Exam?

Bonus Modules + Surprise Modules

Bonus Module will be covered after completing all the 30 Modules mentioned above.

  • Module 34
  • Module 35
  • Module 36
  • Module 37

Speak to our Counselor to know more about the Surprise Modules – 85 85 99 2019

Become a Certified Digital Marketing Professional and Join the Best Digital Marketing Course in Faridabad.

Smoothly acquire advanced skills with our course and kick-start your career.

Enhance your skills with Best Digital Marketing Training Institute in Faridabad.

Become a Google & Hubspot Certified Professional

GDC will help and prepare you to clear all these exams

google_ads_logo_icon
google-analytics-logo
google_my_business-
YouTube-.png
fb-logo
hubspot
Gourav Digital Club Certificate
digital marketing certification

Looking for more details? Download our brochure to know more about this Advanced Digital Marketing Course in Faridabad.

What our Students have to say about attending
our Digital Marketing Course

Upcoming Batches

Weekday Batch (Mon-Thu)

Date: 10th April | 17th April 2023
Duration: 4 Months
Timings: 10 AM – 12 PM | 5 PM – 7 PM
Batch Type: Classroom Training

Days
Hours
Minutes
Seconds
Weekend Batch (Sat-Sun)

Date: 15th April | 06 May 2023
Duration: 6 Months
Timings: 10 AM – 12 Noon | 12 PM – 2 PM
Batch Type: Classroom Training

Days
Hours
Minutes
Seconds

40+ Digital Marketing Tools Covered

Tools which you will learn practically during
your entire course duration.

Canva
crello
biteable
Elementor
grammarly
BuzzSumo
ahrefs
semrush
Moz
Yoast
SpyFu
woorank
Mailchimp
gmass
optin chat online
let reach
keywordtool
fb ads
hootsuite-logo
Google-AdWords-logo
Appy-Pie
Qualaroo
shopify
tubebuddy

and many more…

Our Testimonials

Ashima Rajoria
Ashima RajoriaEvent Marketing Coordinator
Read More
He teaches me with very easy techniques with extra efforts. Being a student this you can expect and teacher fulfill those requirements that's pays off. Although whatever related content he teaches it is very worthy and useful and its upto you how you can understand well.
Jyoti Singh Gaur
Jyoti Singh GaurSEO Analyst
Read More
This is the right place for you to learn. I get to learn about SEO, Advances SEO, Affiliate Marketing, Influencer Marketing, Google AdWords etc, Gourav sir is teaching very simpler and interesting way and very helpful. The kind of practical training he gave is just fabulous and amazing.
Arpit Singh Arya
Arpit Singh Arya3D Animator
Read More
Gaurav sir has been totally polite & humble while teaching his rich experience in digital marketing. Apart from course module, he has shared his experience too. He was always being helpful and friendly. I can bet whenever I need any more help in coming years, Gourav sir the best resource I have.
Priya Sharma
Priya SharmaSocial Media Marketer
Read More
Gourav sir is a great teacher. He has always helped to solve queries and He is always available to help. His skills are great, his knowledge about digital marketing is very vast and I have had an amazing experience studying from him. He changed my mindset regarding Digital marketing.
Ina Kansal Gupta
Ina Kansal GuptaDigital Marketer
Read More
I had a best experience with him, as he always proof to be a good trainer. He has best knowledge and skills about Digital Marketing. As my experience i said to all new members that study with our Gaurav sir who has a full knowledge of digital marketing from last many years.
Rishabh Madan
Rishabh MadanSocial Media Marketer
Read More
Excellent teaching who gives us full knowledge of digital marketing like social media marketing, search engine optimization, social media optimization, search engine marketing, email marketing, website development. Through which we get good job in digital marketing field.
Jeevan Sethiya
Jeevan SethiyaAffiliate Marketer
Read More
Best digital marketing institute for advanced digital marketing skills and careers. Very supportive trainer. Professional infrastructure. Affordable price. I would like to recommend this institute. Take one class from him, and you're going to love digital marketing.
Vanshika Bhaskar
Vanshika BhaskarEntrepreneur
Read More
He is the best trainer in each and every aspect. Not only a serious trainer but an understanding one and a helping one with full of fun as well. I hope could stay connected to sir always since I actually didn't feel the 3 hours of class just studying but enjoying as well. Thank you sir.
Digital Marketing

Not able to Decide?

Let us help you to make the right career decision.
Talk to us for batches, fee structure & curriculum.

Call Now : +91 85 85 99 2019

SIGN UP FOR
FREE DEMO CLASS

Digital Marketing Brochure

DOWNLOAD
OUR DETAILED BROCHURE