The world of online selling has transformed how entrepreneurs build businesses from the comfort of their homes. Whether you’re a student, homemaker, or professional looking for a side income, learning how to sell products on Amazon opens doors to unlimited earning potential. Amazon stands out as the best platform for beginners because of its massive customer base, trusted brand reputation, and user-friendly seller tools that simplify the entire selling process.
In this comprehensive guide, you’ll learn everything from Amazon seller account setup to mastering Amazon listing optimization. We’ll cover the complete process, including understanding Amazon seller fees, choosing the right products, creating compelling listings, and scaling your business. By the end of this article, you’ll have a clear roadmap to start your Amazon selling journey with confidence.
What Is Amazon Selling?
Amazon selling means listing your products on Amazon’s marketplace, where millions of customers shop daily. Think of Amazon as a giant online mall where you rent a digital shop space to display and sell your products.
The Amazon marketplace connects sellers (like you) with buyers (customers). When someone searches for a product, Amazon shows listings from various sellers. Customers compare prices, read reviews, and make purchases. As a seller, you receive payment for each sale, minus Amazon’s fees and charges.
Sellers earn money through the difference between their product cost and selling price. For example, if you source a product for ₹200, sell it for ₹500, and pay ₹100 in fees and shipping, your profit is ₹200 per unit. Multiply this across hundreds of sales monthly, and you can see the income potential.
Why Sell Products on Amazon?
Sell products on Amazon because of
Millions of Active Customers
Amazon India has over 200 million registered users actively searching for products daily. You don’t need to spend years building an audience. Amazon provides ready access to buyers from day one.
Easy Logistics with FBA
Fulfillment by Amazon (FBA) handles storage, packing, shipping, and customer service. You simply send your products to Amazon’s warehouse, and they manage everything else. This eliminates the headache of logistics management.
Low Startup Cost
Unlike traditional retail businesses requiring lakhs in investment, you can start selling on Amazon with as little as ₹10,000-₹20,000. There’s no need for physical stores or large inventories initially.
Trusted Platform
Customers trust Amazon’s brand, making them more likely to purchase from new sellers on the platform compared to unknown websites. Amazon’s A-to-Z guarantee also protects buyers, increasing their confidence.
Global Reach
Once established in India, you can expand internationally through Amazon Global Selling, reaching customers in the USA, UK, Europe, and other markets without leaving your home.
Requirements to Start Selling on Amazon
Before diving into how to set up amazon seller account, gather these essentials:
PAN Card: Mandatory for all sellers in India for tax purposes.
GST Registration: Required if your annual turnover exceeds ₹20 lakhs (₹10 lakhs for special category states). However, many sellers start without GST initially.
Bank Account: A valid current or savings account with a cancelled cheque or bank statement for payment settlements.
Mobile Number & Email: For account verification and communication from amazon com seller central.
Product Images: High-quality images showing your product from multiple angles with a white background.
Basic Business Details: Business name, address, and contact information for your seller profile.
Step-by-Step: How to Sell Products on Amazon
Step 1 – Create an Amazon Seller Account
Visit sellercentral.amazon.in and click “Register Now.” The Amazon seller account setup process involves:
- Enter your mobile number and email for verification
- Providing business information and PAN details
- Adding bank account details for payments
- Choosing between an Individual (no monthly fee) or a Professional (₹999/month) account
- Completing tax information and GST details if applicable
After submission, Amazon reviews your application (usually within 24-48 hours) and activates your seller account. You’ll then access amazon com seller central, your dashboard for managing listings, orders, and payments.
Step 2 – Choose the Right Product
Product selection determines 50% of your success. Use an Amazon product research tool like Helium 10, Jungle Scout, or Amazon’s own Best Sellers page to identify opportunities.
Demand Research: Look for products with consistent search volume and sales. Check Amazon’s Best Sellers, Movers & Shakers, and New Releases sections.
Competition Check: Avoid highly saturated markets where established sellers dominate. Look for niches with moderate competition and room for differentiation.
Profit Margin: Calculate all costs, including product, shipping, Amazon seller fees, and advertising. Aim for at least 30-40% profit margin.
Lightweight Products: Start with products under 1kg to minimize shipping costs and FBA fees. Examples include phone accessories, kitchen gadgets, beauty tools, or stationery items.
Step 3 – Product Sourcing
Finding reliable suppliers is crucial for quality and profitability:
Local Market: Visit wholesale markets in your city for direct sourcing. This allows you to inspect quality and negotiate prices face-to-face.
Wholesalers: For Amazon wholesale business models, connect with authorized distributors of branded products. Ensure you have invoices for brand authorization.
Manufacturers: Contact manufacturers directly through platforms like IndiaMART, TradeIndia, or Alibaba for better pricing on bulk orders.
Dropshipping: Partner with suppliers who ship directly to customers, eliminating inventory investment. However, this offers lower profit margins.
Step 4 – Create Product Listing
Amazon listing optimization directly impacts visibility and conversions:
Title Optimization: Include primary keywords naturally. Format: Brand + Key Features + Product Type + Size/Color. Example: “Premium Yoga Mat Anti-Slip Exercise Fitness Mat 6mm Thick with Carry Bag”
Bullet Points: Highlight 5 key features and benefits. Focus on solving customer problems rather than just listing specifications.
Description: Write detailed, keyword-rich descriptions covering usage, benefits, specifications, and care instructions.
Images: Upload 7-9 high-resolution images (minimum 1000×1000 pixels) showing different angles, lifestyle usage, size comparisons, and key features. The main image must have a white background.
Keywords: Research backend search terms using Amazon’s search bar suggestions and competitor listings. Add relevant keywords in the backend search term fields.
Step 5 – Pricing Strategy
Competitive Pricing: Research competitor prices for similar products. Price is slightly lower initially to gain traction and reviews.
Profit Calculation: Add product cost + shipping + Amazon seller fees (typically 10-20% referral fee) + FBA fees + advertising costs. Ensure healthy margins remain.
Dynamic Pricing: Use repricing tools to automatically adjust prices based on competition while maintaining profitability.
Step 6 – Shipping Method
Choose between two fulfillment methods:
FBA (Fulfilled by Amazon): Send inventory to Amazon warehouses. They handle storage, packing, shipping, returns, and customer service. Products become Prime eligible, increasing sales. Best for scalability, but involves storage fees.
FBM (Fulfilled by Merchant): You handle storage and shipping. Lower fees but more work. You’re responsible for maintaining delivery standards and customer service.
For beginners, FBA is recommended despite higher fees because of increased visibility and reduced operational burden.
How Amazon FBA Works?
Understanding FBA helps you leverage Amazon’s powerful logistics network:
Storage: Create a shipping plan in Seller Central and send products to the assigned Amazon fulfillment centers. Products are labeled, stored, and tracked in their system.
Order Processing: When customers order, Amazon picks, packs, and ships your products using their courier partners. Customers receive fast delivery, often within 1-2 days.
Customer Service: Amazon handles all customer inquiries, returns, and refunds on your behalf. This saves enormous time and maintains consistent service quality.
Returns Management: Amazon processes returns, inspects products, and restocks sellable items automatically. Damaged returns are marked as unfulfillable.
How Much Money Can You Make Selling on Amazon?
Earnings vary based on product selection, pricing, and effort:
Beginner Earnings: New sellers typically earn ₹10,000-₹30,000 monthly in the first 3-6 months while learning the system and building reviews.
Profit Margins: Healthy margins range from 25-40% after all expenses. Some niches offer higher margins (50%+) while competitive categories may yield 15-20%.
Example Calculation:
- Selling price: ₹500
- Product cost: ₹150
- Amazon fees (15%): ₹75
- FBA fees: ₹50
- Profit per unit: ₹225
- 100 units/month = ₹22,500 profit
Scaling Income: Successful sellers earning ₹1-5 lakhs monthly typically manage 5-10 products, continuously optimize listings, and reinvest profits into inventory and advertising.
Amazon Seller Fees Explained
Understanding the fee structure helps in accurate profit calculation:
| Fee Type | Amount | When Applied |
| Referral Fee | 5-20% of the sale price (varies by category) | Every sale |
| Closing Fee | ₹5-50 (varies by category) | Every sale |
| FBA Fee | ₹25-200+ (based on size/weight) | FBA orders only |
| Storage Fee | ₹6-45 per cubic foot/month | Monthly for FBA inventory |
| GST | 18% on fees | Monthly invoice |
Professional sellers also pay a ₹999 monthly subscription but save ₹25-50 per order in closing fees, making it worthwhile at 50+ orders monthly.
Common Mistakes Beginners Make
Avoid these pitfalls to accelerate success:
Wrong Product Selection: Choosing products based on personal preference rather than market demand and profitability data.
Poor Images: Using low-quality, poorly lit images that don’t showcase product features effectively. Professional photography is worth the investment.
Bad Pricing: Pricing too high without brand recognition or too low, making the business unsustainable. Research the competition thoroughly.
Ignoring Reviews: Not actively requesting reviews from satisfied customers. Reviews build trust and significantly impact conversion rates.
No Keyword Research: Creating listings without proper keyword research leads to poor visibility in search results.
Tips to Increase Amazon Sales Faster
Implement these strategies for growth:
Optimize Product Images: Use lifestyle images showing products in use. Add infographics highlighting key features. Test different main images to see what converts best.
Run Amazon Ads: Start with Sponsored Products ads targeting relevant keywords. Begin with a ₹500-1000 daily budget and optimize based on performance data.
Use Keywords Properly: Implement keywords naturally in titles, bullet points, and descriptions. Don’t stuff keywords unnaturally, as it hurts readability.
Get Customer Reviews: Follow up with buyers through Amazon’s request review button. Provide excellent service to encourage organic positive reviews.
Improve Listing Content: Continuously refine your content based on customer questions and competitor analysis. Add A+ content for enhanced brand storytelling.
How to Get Your First Sale on Amazon?
Breaking the initial sales barrier requires strategic effort:
Launch Offers: Price competitively during the launch phase, even at lower margins. Consider limited-time discounts to attract initial buyers.
Discount Strategy: Use Amazon coupons (10-20% off) to stand out in search results. Lightning deals and Prime Day participation also boost visibility.
Advertising: Allocate budget for Sponsored Products from day one. Target long-tail, specific keywords with lower competition initially.
Social Media Promotion: Share your listing in relevant Facebook groups, WhatsApp communities, and Instagram. Ask friends and family to make genuine purchases and leave honest reviews.
Is Selling on Amazon Worth It in 2026?
Absolutely. E-commerce continues to grow exponentially in India with increasing internet penetration and smartphone adoption. Amazon invests billions in infrastructure, technology, and marketing, making it easier for sellers to succeed.
Emerging trends like voice shopping, quick commerce integration, and AI-powered recommendations create new opportunities. However, competition also increases, making a professional approach and continuous learning essential.
The platform works best for sellers who treat it as a serious business, invest in learning, and consistently optimize their operations.
Frequently Asked Questions
1. Can I sell on Amazon without GST?
Yes, you can start without GST if your turnover is below ₹20 lakhs annually. However, having GST allows you to sell in all categories and looks more professional.
2. How long does approval take?
Amazon typically approves seller accounts within 24-48 hours after document verification. Some categories require additional approval, which may take 3-7 days.
3. Can I sell used products?
Yes, Amazon allows selling used products in certain categories through the “Amazon Renewed” program or as used condition listings.
4. Is Amazon profitable?
Yes, with proper product selection and pricing strategy, sellers maintain 25-40% profit margins. However, success requires consistent effort and learning.
5. Can students sell on Amazon?
Yes, students can sell using their own or a family member’s PAN and bank account. It’s an excellent way to earn while studying.
Final Conclusion + Call To Action
Starting your journey of how to sell products on Amazon might seem overwhelming initially, but breaking it into manageable steps makes it achievable. From Amazon seller account setup to mastering Amazon listing optimization, each element contributes to your success. Understanding Amazon seller fees, utilizing Amazon product research tools, and navigating amazon com seller central becomes easier with practice.
Whether you’re considering an Amazon wholesale business or starting small with retail arbitrage, the opportunity exists for committed individuals. Take action today, register your seller account, research your first product, and launch your listing. The Amazon marketplace rewards those who start, learn from experience, and continuously improve.
Don’t wait for the perfect moment. Begin your Amazon selling journey now and join thousands of successful sellers building profitable businesses from home. Your first sale is just one product listing away!
